Shoes Unlimited wanted a brand update ahead of a strategic market move.
As the hero brand, Shoes Unlimited new logo design was based on a minimalist design of a shoebox.
Each of the six sub-brands was refreshed within a minimal budget to give them a more contemporary design and alignment with their respective target audiences. A social media presence for each brand was designed and established online showing promising results.
Their work continues as several new. Stores launch in 2018